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The Surprising Way Artificial Intelligence (AI) Chatbots Are Giving Walmart's Business a Boost

2026-10-13 17:40 •David Jagielski, Cpa •The Motley Fool Neutral Axe Cap view: Selective •Equities•Earnings•Technology•AI•Semiconductors•Consumer•Retail •WMT•IT

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AI Chatbots Boost Walmart, But Is It Enough?

Walmart’s AI chatbot popularity might increase traffic, but the valuation looks stretched.

AI chatbots pushing Walmart as the go-to retailer is an interesting new channel for customer engagement. UBS points out 34% of consumers might use these bots for holiday shopping advice, which could drive foot traffic or online sales. But Walmart’s growth remains modest, and at 40 times trailing earnings, the stock looks pricey. Here in South Africa, retail giants like Shoprite and Woolworths could eventually benefit if AI-driven shopping advances locally, yet they’re not yet at Walmart's scale or digital integration level. Meanwhile, the rand might stay rangebound against the dollar, partly because consumer spending power here won’t surge as rapidly. So, any AI-powered retail lift is likely to be gradual, not explosive. If inflation eases and rates pause, financials like Standard Bank or Nedbank could outperform instead. The main risk is AI’s real impact on shopping habits could be overhyped, leaving Walmart and perhaps SA retailers with only modest gains. this is just our opinion and not financial advice

How I would invest

Avoid Walmart for now, as it looks overvalued given its growth. Watch Shoprite and Woolworths as longer-term AI adoption may improve their consumer reach but don’t rush in yet. Meanwhile, favour South African banks positioned to benefit from a stable rate environment.

What I would watch
  • Shoprite
  • Walmart
  • Standard Bank
  • USD/ZAR
What could go wrong
  • AI adoption may remain slow or ineffective
  • Valuation could correct if growth disappoints
How strongly I feel

6/10

AI chatbots frequently recommend Walmart as their default answer for shopping queries, with UBS analysis showing it as the preferred retailer for everyday consumption. While this trend could drive traffic to stores and 34% of consumers are willing to use AI for holiday gift recommendations, analysts question whether this boost will be significant enough to justify Walmart's current valuation of 40x trailing earnings, given the company's modest growth rate.

Our take is based on reporting first published by The Motley Fool.

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