Tesla has shifted strategy in China, pivoting from domestic sales to exports from Giga Shanghai as the Chinese EV market faces a brutal price war. While exports have more than doubled to nearly match domestic sales, Tesla's actual domestic retail sales hit a 4-year low. A looming challenge: Beijing will cut EV export tax rebates from 13% to 9% in April 2027, forcing Tesla to either absorb margin losses, raise prices, or reduce production capacity.
Axe note: Tesla’s pivot to exports from China masks a struggling domestic market and looming margin pressure.